The Public Relations Department focuses on the following areas:

• Community Relations
• Marketing (incl. Branding & Content Creation)
• Crisis Communications
• Media Relations (incl. Social Media)
• Communications Training 
• Print & Electronic Communications (incl. district website)
• Public and Employee Engagement
• Research and Development

The Public Relations Department is charged with planning and coordinating strategic communications and public relations in order to enhance school, Board of Education, and community understanding of the District's mission, objectives, services and activities.